Light Christmas campaign
As the design lead, I was responsible for art directing the campaign from concept to execution, including the curation for hundreds of images in each holiday theme.
DELIVERABLES
Landing page, banners (Bannerflow)
ROLE
Design Lead, Curator
TEAM
Creative Director: Flo Lau
Designer: Jac Castillo
Copywriter: Lisa Hurley
CONCEPT
To invoke designers’ inspiration, these ads feature Christmas visuals in fresh and unique styles, that differ greatly from the traditional red and green Christmas images.
